We use our blog to share our press release that surely interests you. Through it, we introduce the qualification process and how it has become the key to develop online marketing processes.
We encourage you to share with us your opinion and professional experiences.
Press release- The actual Internet scene allows increasing results of sales processes up to 30% thanks to a new technology that not only creates market segmentation, but also goes into durable relationship construction with prospects. This is what Walmeric denominates “Lead Management.”
We should study potential consumers of any brand during the entire sales-cycle until identifying which moment they are prepared to make a purchase decision. “A user who has not converted on first impact is not a lost consumer,” Antonio Fernández, Business Development Director of Walmeric, announces. “Thanks to tracking and analyzing their online actions, we know the ideal moment to send them personalized information and get their conversions,” he adds.
Classical segmentation identifies people based on homogeneity (age, sex, geography, etc.) “Using this traditional concept we are not personalizing the impact. We are not considering individual needs and not taking advantage of business opportunities,” Antonio Fernández concludes.
Building a marketing strategy based on enormous databases is just a small step in the process. Thanks to the qualifications techniques, the ability to know user needs and wishes in a personalized way generates great innovation opportunities which should be considered.