Walmeric will develop Hotlead service, with the goal of maximizing conversions to sales and it will increase the return on online investment of Kia Motors.

The Hotlead process acts immediately and automated on leads that are registered in the landing pages, getting qualification records that are passed to the call center. This implies that the leads that reach the sales department of Kia Motors have a real interest in their products and a high probability of conversion to sales.

Hotlead process is part, in turn, of a larger qualification process of registers called Lead Management.