Check the buying process in the online channel is possible and necessary. The actions of people "speak" louder than his words, and these actions are often not "agree" (aligned). It is necessary to monitor the response and the users online activity to know when they are ready to move to the "buying" stage.
Walmeric Lead Management optimizes media investment using this information to activate images, content and customized contact options, both in Dynamic landing pages as in sites to attract the maximum number of leads.
Lead Scoring classifies leads.
Giving them a score based on rules and proprietary algorithms, analyzing variables such as keywords (keywords) that the user uses in their search for information, the information stored in your cookies, the pages visited, and length of stay in the site, etc.
Based on the score, Lead Scoring organizes leads in groups. This allows to know and measure the level of interest of the leads at all times and act on them automatically, etc.
The information obtained with lead scoring allows the automatic generation of capture tools with image, texts, and offers personalized contact options.
Develop a Lead Scoring solid model that classifies your leads, aligning sales and marketing goals, it is the ultimate way to optimize your investments performance in media for lead generation.
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