The purchase process can and must be controlled on the online channel. People’s actions “speak” louder than words and the two are not usually “in sync” (aligned). User response and online activity have to be monitored to gauge when they are ready to move on to the “purchase” stage.
Walmeric Lead Management optimises investment in mediums using that information to activate images, content and personalised contact options, both on dynamic landing pages and on sites, to capture the maximum number of leads.
Lead Scoring classifies leads.
Giving them a score on the basis of own rules and algorithms, analysing variables such as: key words used by users in their search for information; the information stored in their cookies; the pages they have visited and how long they lingered at the site, etc.
According to the score obtained, Lead Scoring organises the leads in groups. This makes it possible to establish and measure the degree of interest that the leads have at each given time and to act on them in an automated way, etc.
The information obtained with lead scoring enables automatic generation of capture tools with image, texts, offers and personalised contact options.
Developing a solid Lead Scoring model that classifies your leads, aligning marketing and sales objectives, is the definitive way to optimise the yield of your investments in lead-generation mediums.
You can incorporate all the landings you use.
Each landing may have one or several pages. Each campaign may include a different number of landings according to different variables.
Rapid, personalised contacting.
During the purchase process, users lean, at some stage, on the corporate site, so it is crucial to make quick, personalised contact options available to them.
Enhances the user experience.
With the Smart Access tool, you can provide a human, quality customer service, enhancing the user experience and increasing the sales conversion rate, transferring leads that are interested in buying to the sale process.
Total and real-time measurement.
Ring Pool makes it possible to offer local and international numbers and makes a real-time and totally transparent analysis of mobile calls. Ring Pool is 100%-integrable with other analysis and measurement platforms.
Total control of global measurement.
43% of search conversions take place from a mobile device. That’s why it’s necessary to optimise Performance Marketing actions in these devices and have control of the global measurement, from the first click to conversion to sale.
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