Assess your leads’ value based on selected business rules. The keyword which generated the lead, the number of visits to your website and even their postal code.

AI-based probabilistic scoring

Walmeric technology classifies the leads, scoring them according to rules and proprietary algorithms based on variables such as: the keywords searched by the user, the data stored in their cookies, the websites they visited, the time they stayed on the website etc.

Prioritising leads according to their value

Scoring each lead allows the system to identify and measure their level of interest at any given moment and automatically determine which leads should be attended first by your sales reps.

Differentiated strategies

Based on the value of each lead, you can direct them to optimal guided selling channels. For leads with lower conversion probability, you can employ qualification strategies using channels with a lower processing cost. This way you can free up more expensive channels for higher-value leads.

AI Artificail Intelligence

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