WhatsApp: a key tool for customer service

Find out in this Contact Center Hub article how Walmeric technology transforms WhatsApp into a key customer service tool.

The messaging tool has transcended its original function to become a fundamental tool for its ability to establish direct connections. The application has become a must-have in the formulation of customer service strategies for companies.

According to Salesforce, nearly 70% of mobile users prefer to interact with businesses via WhatsApp.

In the current era, direct communication between brands and their customers has become a fundamental pillar for customer retention and loyalty. Agility and efficiency in customer service are key to meeting and, in many cases, exceeding consumer expectations.

According to PuroMarketing, mobile environments capture 3.5 times more attention from users. This indicates that the implementation of WhatsApp as a business channel presents a limitless opportunity. This reflection leads us to consider two critical points: full traceability of conversations and lead qualification.

Walmeric technology is designed to optimise these aspects from the outset. Our experience shows that the strategic implementation of WhatsApp can increase lead generation by up to 11% by enabling direct and effective communication with the brand. In addition, because we can map conversations, we are able to identify both the source and performance of each engagement channel, providing valuable information for decision making.

To further boost sales through this channel, we employ qualification bots that prioritise leads with the highest conversion potential, leading to a 30% increase in sales. In addition, thanks to proactive follow-up strategies, we managed to reduce the abandonment rate by 20%, guiding users towards conversion and improving their experience by 25% in terms of satisfaction.

Therefore, data like this proves that optimising business strategy through the power of WhatsApp pays off and improves corporate performance.

In short, this platform has become much more than a messaging tool, it has emerged as an integral component of the modern business ecosystem. It is a strategic ally for organisations seeking to improve operational efficiency and strengthen customer relationships to increase customer satisfaction.

By adopting WhatsApp with Walmeric technology, businesses open the door to a world of direct and effective communication that can make a difference in an increasingly competitive marketplace focused on customer experience.

Are you ready to take advantage of this opportunity?