Google Suite Integration
Importing offline conversions into Google products is key to optimising your advertising campaigns. By integrating data from physical sales, calls or bookings, you get a complete view of ROI, allowing you to adjust strategies and improve attribution. Google Ads and Analytics use this information to automatically optimise your ads, better targeting your budget to audiences most likely to convert. It also facilitates message personalisation and remarketing, increasing the effectiveness of your campaigns and maximising your return on investment.
Key Benefits
360° view of online and offline business.
Allows you to monitor your investment and return.
Creates audience strategies, auto bidding and 360º attribution.
Optimises search engine and display campaigns.
Google Suite Integration
Integrating with Google Ads improves ROI by analysing the impact of online campaigns on offline sales. We are the only Spanish provider chosen for call detail forwarding and attribute conversions, optimising the advertising strategy.
Integration with Campaign Manager 360 gives a more complete view of the impact of digital advertising on offline sales. This improves attribution, optimises spend and enables smarter decisions based on real data, as well as sharing relevant data with other Google platforms.
Uploading offline conversions to Search Ads 360 (SA360) improves measurement, optimises Smart Bidding and refines attribution, ensuring campaigns reflect real offline conversions. It also allows you to create custom and lookalike audiences, optimise targeting and reduce CPA, maximising ROAS. With CRM and data platform integration, SA360 adjusts ad delivery to target customers with the highest likelihood of conversion.
Integration with Google Analytics 4 (GA4) enables more accurate measurement, improved attribution and integration of the online and offline customer journey. It also optimises GA4’s machine learning, enabling deeper analysis of user behaviour. Plus, it facilitates advanced targeting, creating more effective audiences for remarketing on Google Ads and other platforms, helping to reduce costs and maximise ROAS.
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