Integration with META Suite

Uploading offline conversions to Meta (Facebook and Instagram Ads) allows for more accurate measurement, optimises Smart Bidding and improves attribution, recovering data lost due to privacy restrictions. It also helps to create custom and lookalike audiences, reduce CPA and maximise ROAS. Thanks to integration with CRM and the Conversion API (CAPI), Meta adjusts ad delivery to target customers most likely to convert.
Key Benefits

Identifying the lead by campaign and ad they have interacted with.
Sending information immediately to the agent who will handle the call.
Full traceability from attraction to conversion.
Reducing average call times (ACT) in contact centres
Optimising campaign ROI
Accurately measuring real ad impact.
Optimising Smart Bidding with real sales data.
Improving attribution in a post-iOS 14 environment.
Advanced targeting with customised and lookalike audiences.
Reducing CPA and making investment more efficient.
Integración de Google Suite
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