The intelligence behind every conversion
Optimize every stage of the journey with technology that drives your commercial performance. W Core is the heart of Walmeric: an ecosystem of AI-powered tools to capture, manage, and activate leads with maximum efficiency.
What can you achieve with W Core?
Identify where your leads come from
Precisely track which channels, campaigns, or creatives are generating each lead and measure the real return on your digital investment.
Manage leads with speed and context
Receive, distribute, and respond to each lead in real time, with full traceability and connected data at every stage of the funnel.
Centralize all your data in one place
Access every lead’s data under a single ID, with no platform silos or loss of information.
Recover unconverted leads
Build lead nurturing strategies that keep users engaged through personalized content based on their behavior.
Prioritize leads with the highest conversion potential
Identify the most qualified leads and focus your sales team’s efforts where they’ll have the biggest impact.
Unlock the full potential of your leads
Digital channel traceability
Maximize ROI with end-to-end origin tracking—regardless of where the lead comes from.
Efficient lead management
Transform your sales strategy with real-time lead handling and smart automation.
Data unification
Connect all lead information under a single lead ID for a complete 360º view.
Lead nurturing strategies
Make the most of your existing investment and re-engage unconverted leads.
Smart Lead Scoring
Prioritize your highest-potential contacts and accelerate closing with AI-powered real-time scoring.
We apply Walmeric solutions to your sector
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Can’t find your sector?
We apply Walmeric solutions to your sector
Can’t find your sector?
Contact an expert
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We facilitate the integration of our solutions into any platform.
Effortless set up, we adapt to all existing platforms on the market.
See all our integrationsStories of exceptional results
Optimizing insurance operations with Power BI for enhanced data-driven decision making
Optimizing digital traffic and customer interactions with advanced data integration and analytics
Enhancing lead capture and prioritization with artificial intelligence to maximize commercial outcomes
More efficient, seamless customer service via WhatsApp and digital channels
Revolutionizing lead conversion with AI and digital channels for faster, personalized service
Bridging Digital and Physical Retail with NFC and Walmeric BI
Boosting Lead Quality and ROI with Real-Time CRM Integration
Maximising Sales Efficiency with Real-Time Smart Lead Scoring
Enhancing Lead Conversion with WhatsApp and Smart Qualification
From Click to Conversion: Verti’s Success with Walmeric Connect Lead Management
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Get tools and knowledge to improve your marketing and sales strategies
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![[object Object]](/_next/image?url=%2Fexported%2FRources%2F04%2F04_post-1.jpg&w=1200&q=75)
Electricity blackout on 28 April: Walmeric's impact and response
On 28 April, a massive electricity blackout left a large part of the Spanish mainland and Portugal without power supply...
![[object Object]](/_next/image?url=%2Fexported%2FRources%2F01%2F01_post-1.jpg&w=1200&q=75)
José Luis Júlvez, new CEO of Walmeric: “Beyond technology, our main focus will continue to be the customer.”
José Luis Júlvez reflects in this article from Contact Center Hub on the milestones of 2024 and shares his vision for the future, shaped by technology and excellence...
![[object Object]](/_next/image?url=%2Fexported%2FRources%2F2024%2F12%2FOmnicanalidad-1.png&w=1200&q=75)
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Frequently asked questions
What is W Core and what is it used for?
W Core is the core of Walmeric's Lead to Revenue Management platform: a cloud-based SaaS solution to capture, manage and activate B2C leads from the moment they are generated until they become a sale. It brings together source tracking, real-time lead management, data unification, lead nurturing and AI-powered scoring.
How can I tell which campaigns generate the leads that turn into sales?
W Core records the source of every lead (channel, campaign, keyword or creative) and links it to its sales outcome. This lets you measure the real performance of your digital investment and put your budget where it actually converts.
How do I prioritise the leads most likely to convert?
Smart Lead Scoring analyses every lead in real time using business rules and artificial intelligence and calculates its likelihood of conversion. The highest-potential contacts are handled first and reach the most suitable agent with their full context.
What can I do with leads that don't convert?
W Core lets you build lead nurturing strategies that re-engage those leads with content personalised to their behaviour. That way you get more out of the acquisition investment you have already made.
Does W Core integrate with my CRM and advertising platforms?
Yes. W Core unifies all the information about each lead under a single ID and integrates data from CRMs such as Salesforce, HubSpot or Microsoft Dynamics and from advertising platforms such as Google Ads, Meta or TikTok, giving you a 360 view without switching tools.
Ready to boost your business?
Contact us and find out how our technology can help you better manage potential customers
Request a demo