From Click to Conversion: Verti’s Success with D3A Lead Management
Verti is MAPFRE’s 100% digital insurance company. It is the fastest growing Spanish company in history and the third largest direct auto insurance company in Germany. Verti is present in Spain, Germany, Italy, and the USA.
The Challenge
Evaluate the relevance of mobile search campaigns for new client acquisition, specifically for direct offline sales.
The Solution
01
Designed ROPO Project (Research online, purchase offline).
02
Implemented Lead Management strategy (methodology and technology).
03
Automated lead generation processing.
04
Data integration from different sources.
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