Enhancing Lead Conversion with WhatsApp and Smart Qualification
KIA is the oldest automobile manufacturer in Korea and the fifth largest in the world. They produce more than 1.4M vehicles in 14 manufacturing and assembly plants each year. Today, they have more than 3,000 distributors and dealerships in 172 countries around the world.
The Challenge
Maximize sales conversions.
Maximize ROI for Kia Motors internet investment.
The Solution
01
Designed Lead Management strategy (methodology and technology).
02
Automated lead routing and processing from landing pages.
03
Implemented lead qualification before routing to call center.
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