Enhancing lead capture and prioritization with artificial intelligence to maximize commercial outcomes.
Leading Spanish energy company focused on electricity generation, distribution, and commercialization.
The Challenge
Inefficient call routing
The routing system did not adequately distribute calls, resulting in long wait times and inefficient allocation of resources.
Lack of call and lead prioritisation
Calls were not prioritised based on their conversion potential, impacting the effectiveness of customer service and sales.
Low efficiency in outbound campaigns
Leads were not properly classified, reducing conversions and return on investment.
High wait times
The system failed to optimise call distribution, increasing the time customers had to wait to be served.
Risk of losing sales opportunities
The absence of focus on higher-value leads increased the risk of missing key sales opportunities.
The Solution
Dynamic Lead Scoring
Analysis of lead behaviour and origin, dynamically adjusting their score in real time based on their interactions with the website.
Conversion element optimisation
Adjustment of forms, chats and other touchpoints according to the lead score, maximising the chances of conversion
Website personalisation
The website adapts to each user’s behaviour, optimising lead capture and offering a personalised experience.
Lead prioritisation in the Contact Centre
Leads are ranked according to their score, ensuring the most qualified are attended first, improving agent efficiency and effectiveness.
Are you ready to find out how we can boost your business?
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