Bridging Digital and Physical Retail with NFC and Power BI

Part of the L’Oréal Group, Kiehl’s has a 160-year history and is specialized in skincare products and treatments for the face, body, and hair.

+1.500

interactions at checkout associated with a purchase

+30%

of sales in physical stores were influenced directly by the digital campaign

+13%

of shoppers at the physical POS were directly impacted by a digital campaign focused on e-commerce

The Challenge

Person using smartphone and laptop

Measure the value and impact of Display GDN and Search on in-store sales.

Optimize media mix effectiveness for the brand.

Digitize final phase of the funnel.

The Solution

01

A digital strategy designed to impact offline behavior and create value through digital media.

02

Implemented an NFC solution in the brick-and-mortar store locations for the brand.

03

Simultaneous contextual search and display campaigns.

01

A digital strategy designed to impact offline behavior and create value through digital media.

02

Implemented an NFC solution in the brick-and-mortar store locations for the brand.

03

Simultaneous contextual search and display campaigns.

Are you ready to find out how we can boost your business?

Contact us and find out how our technology can help you better manage potential customers

Customer support representative with headphones