Maximising Sales Efficiency with Real-Time Lead Scoring.
Citibank is the consumer division of the multinational financial services company Citigroup. It was founded in 1812 and currently has 3,280 offices in 36 countries. Citibank’s services cover the areas of consumer banking, savings and investment products, insurance, loans and personalized banking.
The Challenge

Immediate management and qualification of interested leads.
Tracking of each contact on a multichannel platform, with comprehensive management of each applicant.
Increase sales platforms efficiency.
The Solution
01
Designed Lead Management Strategy (Methodology and technology).
02
Immediate and automated processing of leads from landing pages.
03
Integration with Contesta.
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