Boosting Lead Quality and ROI with Real-Time CRM Integration
Orange is one of the main telecommunications operators in the world with more than 263M customers. It is the second largest operator in the Spanish market with more than 20M clients under its brand umbrella (Orange, Jazztel, and Simyo).
The Challenge

Improve efficiency and return on investment.
Increase the quality of leads and the conversion rate from lead to customer.
The Solution
01
New conversion objective for Facebook Lead Ads.
02
Data base enrichment with offline sources, such as the call center, to improve quality of leads generated.
03
Integration of Orange CRM with Facebook Offline API Conversions to update and optimize in real-time.
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