Optimizing digital traffic and customer interactions with advanced data integration and analytics.

Leading energy company in Spain, specializing in electricity and renewable energy transition.

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Thanks to personalization and centralized tracking

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Management Time. Avoiding repetitive tasks with unified channels and processes

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Customer Satisfaction. Providing faster, tailored responses at every contact

The Challenge

Difficult-to-manage digital growth

The company faced a significant challenge in managing digital traffic on its platforms. As the volume of visitors grew, it became more difficult to personalise interactions and optimise conversions.

Lack of segmentation and personalised treatment

This problem stemmed from a lack of tools to effectively manage traffic and handle each user individually, resulting in sub-optimal conversions.

Low marketing campaign performance

Marketing efforts were not being targeted efficiently, which impacted campaign effectiveness.

Difficulty coordinating teams and channels

Walmeric proposed an end-to-end solution using an advanced omni-channel platform designed to efficiently segment and manage digital traffic. This tool made it possible to personalise interactions, centralise communication and offer a detailed analysis of each user.

The Solution

Omni-channel platform Walmeric Connect with centralised channels

An advanced omni-channel platform was implemented to optimise management of lead interactions across multiple channels. This solution, Walmeric Connect, integrates all communication channels in one tool, including inbound calls, WhatsApp, Facebook Messenger and social media forms.

More efficient and coordinated team management

Walmeric Connect enables companies to coordinate and supervise their teams more efficiently, resulting in a significant improvement in customer service while also maximising sales results.

Full integration with existing tools

It integrates natively with various tools and platforms, allowing total customisation of data management and ensuring full traceability of interactions and resources used.

Features that improve experience and agility

Agents can share screens, send documents, schedule calls and transfer leads between agents without having to switch platforms.

Personalised service with real-time data

Agents have instant access to all relevant information about each lead, allowing them to offer highly personalised service and tailor responses to the specific needs of each customer.