FAQs

Walmeric offers a modular ecosystem of technology solutions designed to cover the Lead to Revenue Management (L2RM) strategy from end to end. This architecture combines W Core (acquisition intelligence, lead tracking and scoring), W Connect (cloud CTI, virtual agents and sales assistance tools), W BI (advanced sales performance analytics) and W AI Lab (custom AI model development). Thanks to this integration, companies can reduce their Cost per Acquisition (CPA) by up to 20% and maximise their return on ad spend (ROAS).

Walmeric's solutions are fully modular and scalable. An organisation can start by implementing W Core to solve tracking and offline advertising attribution, or integrate W Connect to give its Contact Center an omnichannel CTI with voice or chat virtual agents. All modules share a common structure based on the unique Lead ID, which makes it possible to add new capabilities progressively according to the company's needs and technological maturity.

While traditional Call Tracking only measures the source of a call and a CRM stores static customer information, Walmeric's solutions act dynamically and intelligently throughout the entire conversion process. Walmeric unifies the user's previous digital footprint with the phone or conversational interaction, applies AI-powered Smart Lead Scoring to prioritise prospects with the highest purchase intent, assists the sales agent in real time (Sales Assistant) and automatically feeds the real sales closed offline back to advertising platforms (Google, Meta).

The Walmeric suite removes information silos between Marketing and Sales by assigning a unique Lead ID to every sales interaction, from the first ad click to the close of the sale. This lets the Marketing team see exactly which campaigns, ads and keywords generate real revenue (not just calls or empty forms), while the Sales team gets full visibility of the prospect's browsing context and behaviour before taking the call.

Walmeric's solutions are especially optimised for large corporations operating in sectors with guided or complex sales processes, high lead volumes and the need to coordinate digital channels with Contact Centers or sales networks. The sectors with the greatest impact include Telecommunications, Insurance, Energy, Banking/Finance, Education, Automotive, Tourism and Retail.

Lead to Revenue Management (L2RM) is a methodology and technology architecture focused on continuously managing the prospect lifecycle, from the first advertising impression on digital channels to effective conversion into offline or phone sales. W Core is Walmeric's central platform for this management: it captures the exact source of traffic, qualifies sales potential using AI, organises contact distribution and unifies information to maximise return on ad spend (ROAS) and reduce Cost per Acquisition (CPA).

W Core removes the traditional disconnect between online campaigns and phone or in-person conversions. By assigning unique identifiers and using omnichannel tracking technologies, W Core links the user's ad, keyword and web browsing with the call or interaction generated. When a sale occurs, the information is automatically fed back to advertising systems (Google Ads, Meta) and the CRM, closing the attribution loop.

W Core identifies which channels, campaigns and keywords generate real sales and which only produce unqualified contacts. With this real-time visibility, marketing teams can reallocate budget to the most profitable traffic sources, adjust automated bidding with sales data and implement ad suppression strategies for users who have already completed their purchase.

Yes, W Core is designed to process millions of interactions a year in high-demand corporate environments. It centralises and normalises data from web forms, phone calls, WhatsApp chats, social networks and messaging campaigns, ensuring that every prospect is received, qualified and routed without delays or loss of information.

W Core uses a data architecture based on a unique identifier per lead (Lead ID). Every action the user takes (browsing the website, submitting a form, chatting or making a phone call) is recorded under the same omnichannel history, avoiding duplicate records and ensuring a complete 360-degree view.

Digital channel tracking is the technological ability to record and associate a user's browsing in an online environment (ads, keywords, pages visited) with the action they later take on a conversion channel (phone call, form or message). It is essential because it measures the real performance of every euro invested in advertising, identifying the campaigns that generate sales and not just impressions or clicks.

By adding a lightweight script to the website, the system dynamically or permanently assigns a specific phone number to the user or campaign behind the visit. When the user calls that number, the system immediately identifies the corresponding web session, linking digital traffic with the incoming call.

No. Walmeric's tracking fully respects search engine guidelines. Google's crawlers read the server's static HTML code, where the main corporate number is kept (preserving NAP consistency). Dynamic assignment for advertising measurement runs only in the visitor's browser via JavaScript after the page loads, so SEO is not affected at all.

When a user completes a form on the website, the tracking module instantly records all source parameters (UTMs, campaign, device). It then automatically triggers a request to the telephony system to place a callback or immediate call, connecting the user with a sales agent within seconds while purchase interest is at its peak.

The source links, the advertising parameters of the campaign that prompted the conversation, the start time, the device used and the history of messages exchanged are captured. All of this is linked to the user's Lead ID to keep information continuous.

A Lead Management system is a technology solution that manages the full flow of prospects from acquisition to assignment and sales close. It solves problems such as opportunities lost due to slow response, lack of visibility over prospect status, duplicate records and poor distribution of contacts among sales reps.

The system evaluates preconfigured business criteria in real time (such as the type of product of interest, business hours, geographic location, agent workload or the lead's score) and automatically routes the opportunity to the agent or contact center best placed to close the sale.

By eliminating manual processes of downloading and uploading Excel files or contact lists, W Core processes the digital request in milliseconds and delivers it immediately to the available agent through the CTI or CRM. Contacting the customer within the first minutes after their request exponentially increases the chances of conversion.

When the volume of requests exceeds human capacity or arrives outside office hours, the Lead Management system activates contingency rules: it schedules automated calls for the start of the working day, prioritises leads according to their relevance or routes service to voice and chat virtual agents so no user is left unattended.

W Core applies deduplication algorithms based on primary identifiers (phone, email, national ID or user ID). If a contact comes in again through another channel or campaign, the system updates their existing history instead of creating a repeated record, keeping the database clean and avoiding duplicate calls to the same customer.

Data unification is the process of consolidating information generated in a scattered way across different platforms (web analytics tools, advertising platforms, CTI tools, call recordings and CRM) into a single homogeneous structure. It is necessary to remove information silos between marketing and sales and get an accurate view of business profitability.

The Lead ID is a unique alphanumeric code that W Core assigns to each user at their first interaction. All subsequent actions (clicks, web sessions, forms, calls, chats and CRM statuses) are linked chronologically to this code. This ensures that information stays unified regardless of the channel the customer uses.

W Core imports cost and ad spend data from media platforms (Google Ads, Meta, TikTok) and automatically cross-references it with the final sale outcome recorded in the CRM or Contact Center. This lets it calculate precise metrics such as real ROAS and Cost per Acquisition (CPA) by campaign or keyword.

With conversion data unified in real time, precise conversion lists can be sent to advertising platforms. This makes it possible to build lookalike audiences based on real buyers and apply ad suppression to stop showing paid ads to customers who have already bought the product.

No. W Core acts as an intelligent middle layer that connects to existing systems (CRM, ERP, advertising platforms), reading and writing information through standard APIs and connectors, with no need to replace the client's IT infrastructure.

Smart Lead Scoring is an AI-powered real-time predictive scoring system. Unlike traditional scoring based on static manual rules, Walmeric's Smart Lead Scoring continuously analyses multiple behavioural, browsing and profile variables to dynamically calculate the exact probability that a prospect will complete a purchase.

The algorithm evaluates variables such as the traffic source, the type of campaign or ad, the product pages viewed, the frequency and duration of web browsing, the contact channel chosen, the available demographic or location data and the conversion history of similar profiles in the sector.

By identifying in milliseconds which prospects have the highest purchase intent and which are informational or low-quality contacts, the system lets the sales team prioritise calls towards the opportunities with the highest expected return. This maximises agents' productive time and drastically reduces the cost per sale.

Yes. Using Smart Lead Scoring and qualification rules, calls from existing customers with support queries, wrong numbers or prospects without a buyer profile can be diverted to automated services, IVRs or alternative channels, avoiding overloading the sales force.

Yes. Walmeric trains scoring models using each client's specific historical data and the characteristic patterns of their industry (Telecommunications, Insurance, Banking, etc.), ensuring optimal accuracy in predicting purchase behaviour.

Lead Nurturing is the automated process of accompanying and educating prospects through personalised touchpoints throughout their decision process. Its goal is to keep the interest of prospects who did not buy at the first interaction and progressively guide them towards closing, getting more value from the previous ad spend.

AI algorithms analyse the behaviour and the reason for non-conversion of unclosed prospects, automatically grouping them into clusters or homogeneous segments by level of interest, type of product wanted, price level or main objection expressed.

For each lead cluster, an automated sequence of touchpoints is designed through the most effective channel for the user (WhatsApp, SMS, email or scheduled call). The platform sends relevant messages at the moments of greatest receptiveness, adapting the content to the user's previous interaction.

It ensures timely, error-free follow-up of 100% of the prospect base, preventing opportunities from being forgotten. It also frees the sales team from manual rescheduling and unqualified recontact tasks, so they only step in when the prospect shows clear signs of renewed purchase interest.

Effectiveness is measured by evaluating the reactivation rate of cold leads, the percentage of additional conversion recovered on the original ad spend and the overall reduction in Cost per Acquisition (CPA) from generating sales from previously discarded contacts.

W Connect is Walmeric's cloud-based sales service and CTI (Computer Telephony Integration) platform. Its goal is to centralise all interactions with prospects (calls, WhatsApp, web chats) in a single AI-enhanced workspace, allowing sales agents to handle conversations with full context and increasing the conversion rate.

W Connect automates recurring administrative tasks such as initial data collection, intelligent contact routing and post-call coding (Smart Tagger). By removing these manual processes and offering real-time on-screen recommendations (Sales Assistant), agents can focus on the sales conversation, reducing AHT and increasing productivity per hour.

Yes. W Connect natively integrates voice and chat virtual agents based on conversational AI that can handle calls or chats 24/7, qualify the customer and, when complexity requires it, seamlessly transfer the interaction to a human agent along with all the context gathered.

W Connect offers real-time dashboards and analytical reports on the individual and collective performance of agents. It also includes automated auditing tools (Agent Auditing) to evaluate service quality and compliance with sales scripts in 100% of conversations.

No. W Connect is deployed 100% in the cloud and is accessible from a web browser (Google Chrome) or on mobile devices (W Connect Mobile). It connects transparently with existing PBXs and contact center platforms (Genesys, Avaya, Altitude, GoContact) with no need to invest in additional hardware.

A cloud CTI (Computer Telephony Integration) is a software solution that links telephony and communication systems with the company's computer applications (web browser, CRM, databases). Its main advantages are the elimination of bulky physical PBXs, the availability of customer information on screen before answering the call and the ability to work from anywhere with an Internet connection.

When a call or message comes in, the CTI displays the customer record on the agent's screen with their full history: which ads they saw, which pages they browsed, which forms they filled in and what previous interactions they have had. This lets the sales rep greet them personally, anticipate their needs and speed up the close.

W Connect lets agents share their screen with the customer in real time, send links and documents for digital signature, schedule follow-up calls, make supervised transfers of interactions to other departments and open messaging channels (such as WhatsApp) at the same time.

W Connect Mobile is the native mobile app for iOS and Android devices that brings all the capabilities of the corporate CTI to the sales rep's smartphone. It includes real-time push notifications for new leads, integration with the device's GPS and camera, and automatic logging of calls made in the centralised history.

All that is required is a stable Internet connection and the Google Chrome web browser on agents' computers. It does not require installing any additional executable software or making changes to the existing telecommunications network.

Automated agent auditing is a solution based on artificial intelligence and natural language processing that automatically analyses 100% of the Contact Center's sales conversations. It improves on traditional quality control (which only evaluates a manual sample of 1% to 5% of recordings) by providing an objective, exhaustive and immediate evaluation of the whole sales team.

The AI evaluates compliance with the sales script, use of the corporate greeting and farewell, detection of prohibited or regulatory-risk keywords, conversational tone, objection handling, verification of legal consents and correct offering of additional products.

By analysing all of each agent's calls, the system generates individual performance reports that identify each sales rep's specific strengths and weaknesses (for example, difficulty closing or hesitation when explaining the product). This allows supervisors to design highly focused coaching and training sessions.

Yes. Evaluation guidelines, the weight of each criterion and audit forms are configured on the platform to match each client's quality policy, sales script and specific regulatory requirements.

The system immediately detects any serious breach during the call (such as failing to read mandatory clauses or capturing consent data improperly) and sends automatic alerts to compliance managers so the incident can be corrected before it leads to a penalty.

The Sales Assistant is an artificial intelligence copilot that assists the sales agent on screen during a phone call or chat conversation. It analyses the flow of the conversation in real time and displays suggestions, sales arguments and recommended products tailored to the customer's profile.

When the AI detects that the customer raises a doubt or concern (for example, about price, competitors or contract terms), it immediately displays on the agent's screen the most effective responses and counter-arguments to handle the objection confidently.

By providing step-by-step on-screen guidance with the correct script and up-to-date product information, newly hired agents can make effective sales calls to high quality standards from their first day on the job, substantially shortening the onboarding period.

The tool cross-references the customer's profile, their previous browsing behaviour on the website and the concepts mentioned during the conversation with the company's business rules, showing the agent which offer is most likely to be accepted.

No. The interface is designed to be intuitive and non-intrusive, displaying very clear and concise visual alerts that the agent can check at a quick glance without losing the natural rhythm of the dialogue.

Smart Tagger is an AI-based solution that analyses the conversation between agent and customer and automatically records the outcome and exact category of the call when it ends, without the sales rep having to enter the code manually.

It brings three main benefits: it eliminates human error and subjectivity when recording outcomes, ensures standardised coding of 100% of calls and reduces after-call work (wrap-up time or ACW), increasing the useful time agents spend selling.

The coding structure is configured according to the client's business categories (e.g. Sale closed, Appointment booked, Not interested due to price, Existing customer, General information). The AI is trained to recognise the expressions that correspond to each category.

By basing classification on objective analysis of the transcript and the meaning of the call rather than the agent's manual judgement, incorrect or rushed coding is avoided. This ensures the CRM receives reliable data for making sales decisions.

The code for the real sale outcome is immediately synchronised with W Core and advertising platforms (Google Ads, Meta). This tells campaign algorithms which calls ended in a real sale, optimising smart bidding.

A Voice Virtual Agent is an AI-based conversational assistant capable of holding fluid, natural phone conversations. Unlike a conventional IVR system (which forces the user to press keys through rigid menus), the virtual agent understands natural language, grasps complex intents and responds dynamically without rigid scripts.

It can handle inbound enquiry calls, qualify the user's profile and purchase intent, answer questions about products and services, book sales appointments, collect contact details and make outbound prospecting or interest-confirmation calls.

When the voice agent identifies a highly complex conversation or a customer with a high likelihood of buying who needs expert attention, it performs an assisted transfer to the Contact Center, handing the sales rep the full record with a summary of the previous conversation.

Yes. It offers 24/7 availability, making it possible to serve prospect demand at night, at weekends and on public holidays. This prevents leads from night-time campaigns from going cold or being lost to competitors.

It uses advanced automatic speech recognition (ASR), natural language processing (NLP) and hyper-realistic text-to-speech (TTS) technologies, ensuring a fluid conversation without unnatural pauses and adapted to the brand's corporate tone.

It is an AI-powered conversational assistant trained to interact with users in written messaging environments. It is mainly deployed on the WhatsApp Business API, chat widgets on corporate websites and social messaging platforms such as Facebook Messenger or Instagram Direct.

Basic chatbots work with static buttons and rigid response menus. Walmeric's Chat Virtual Agent understands freely worded questions, analyses the context of the dialogue, uses custom prompts aligned with the brand and proactively guides the user towards conversion or booking.

When a user clicks on a Click-to-WhatsApp ad, the virtual agent starts the conversation immediately, collects the customer's details of interest, qualifies their buying potential and books an appointment or closes the sale automatically.

Through a flexible configuration interface, companies can define the language style, response limits, product data and personality of the assistant, ensuring that every interaction respects the brand image and corporate policy.

The virtual agent detects the request and transfers the chat in real time to the human agents' CTI workspace (W Connect), keeping the entire conversation history so the sales rep can continue without interruption.

W BI combines advanced real-time analytical dashboards with the support of a multidisciplinary team of Business Intelligence experts. Unlike a static charting tool, W BI provides ongoing strategic analysis, detects bottlenecks in the sales funnel and proposes optimisation actions based on specific knowledge of the client's sector.

W BI consolidates and relates indicators from the entire sales process, including media spend, Cost per Lead (CPL), qualification rate, Cost per Acquisition (CPA), average sales response time (Time-to-Call), conversion rate per agent or channel and customer lifetime value (LTV).

Through visual, interconnected dashboards, W BI measures the progression rate between each funnel milestone (from click to final sale). If there is an unusual drop in conversion in a specific channel, time slot or group of agents, the system and the BI team raise an immediate alert so corrective measures can be applied.

Yes. W BI lets you configure custom views and dashboards according to each department's needs: strategic and ROI dashboards for senior management, attribution and campaign performance dashboards for marketing, and operational productivity metrics for Contact Center managers.

W BI has connectors and APIs that allow its consolidated data models to be exported to and integrated with corporate Business Intelligence environments (such as Microsoft Power BI) and data warehouses, enabling a secure, unified flow of information.

Because in an environment where customers interact through multiple routes (web, phone, chat, WhatsApp), evaluating each channel in isolation produces a distorted view of the business. Unified KPI tracking shows how the different touchpoints work together to generate revenue and how efficient the overall sales and marketing budget is.

It relates spend and click data (CTR, CPC) with lead qualification indicators (valid lead rate, CPL), Contact Center operational metrics (Time-to-Call, AHT, contact rate) and financial sales results (CPA, ROAS, margin per product and LTV).

W BI dashboards are designed to update data in real time or near real time, allowing sales and marketing managers to make agile decisions while campaigns are running without waiting for past monthly reports.

It lets you compare relative performance between different call centres, shifts or groups of sales reps, identifying closing best practices and detecting operational deviations so improvements can be applied quickly.

Yes. Consolidated reports and data can easily be exported to standard formats (Excel, CSV, PDF) or sent through automated flows to corporate analytics and data storage tools such as Power BI, Google Looker Studio or Snowflake.

W AI Lab is Walmeric's specialised unit dedicated to researching, designing and developing custom artificial intelligence solutions. It builds tailored algorithmic models to solve complex business challenges in lead acquisition, qualification, routing and conversion that generic market tools cannot cover.

The process is collaborative and structured in phases: identifying business goals and pain points, analysing the available data sources, designing and training algorithmic models adapted to the company's context, integrating them seamlessly into the client's operational systems and continuously measuring impact to fine-tune the algorithms.

Mainly in predicting purchase intent (predictive scoring), automating the coding and categorisation of interactions, generating real-time sales recommendations, natural language processing for voice/chat agents and algorithmic optimisation of contact distribution.

W AI Lab solutions are designed modularly to connect through REST APIs and webhooks with the client's technology infrastructure, including CRM systems (Salesforce, Dynamics), Contact Center suites and the W Core and W Connect architecture itself.

All W AI Lab models and infrastructure strictly comply with the General Data Protection Regulation (GDPR) and international information security standards. Client data is processed privately, encrypted and in isolation, ensuring it is not reused to train third-party models.

The telco sector faces intense competition, rising advertising cost-per-click, impulsive or complex purchase decisions (converged fibre, mobile and TV bundles), high rates of support calls mixed in with sales traffic and marked customer volatility (churn).

Walmeric applies Smart Lead Scoring to immediately identify requests with high purchase intent, prioritising them in the Contact Center. It also filters out calls from existing customers (looking for technical support), diverting them away from the sales force, and optimises ad bidding by feeding real sign-up data back to platforms such as Google and Meta.

W Core provides full tracking for digital portability offers. When the prospect gets in touch by phone or WhatsApp, the W Connect CTI shows the agent the coverage checked and the plan of interest, enabling an agile guided sale that increases the first-call close rate.

During new device launches or plan promotions, voice and chat virtual agents absorb the massive volume of initial enquiries without limit, qualifying requests and routing only contacts ready to sign up to human sales reps.

At major telecommunications operators, Walmeric's technology has delivered CPA reductions of up to 20%, increases in phone contact rate of over 15% and significant improvements in conversion to final sales from digital channels.

Although insurance searches (car, health, home, life) mostly start online, the final purchase usually requires the advice and trust of an agent over the phone due to the complexity of coverages and policies. Walmeric connects both phases, ensuring tracking is never lost.

Through the Smart Lead Scoring module, Walmeric evaluates the data entered into online quote engines (vehicle type, selected coverages, risk profile) and previous browsing, giving higher sales priority to leads representing policies with a higher premium or margin for the insurer.

Through automated Lead Nurturing strategies. If a user gets an insurance quote but does not buy at that moment, the platform schedules personalised touchpoints by WhatsApp or email with the saved quote, plus reminder calls close to the renewal date of their current policy.

The Agent Auditing tool automatically checks that, during the sales call, the mandatory clauses of the Insurance Distribution Directive (IDD) are read, explicit consent for processing personal data is obtained and policy acceptances are recorded in line with legal requirements.

Walmeric can distribute digital leads in real time not only to centralised Contact Centers but also to the network of local agencies or brokers according to the prospect's postcode or province, keeping the process fully tracked.

When regulatory changes or new competitive tariffs are launched, demand for sign-ups soars. Walmeric lets you immediately adjust lead routing rules, on-screen sales scripts for agents (Sales Assistant) and virtual agents' conversational flows to capture the surge in demand straight away.

Many calls coming in through advertising numbers are from customers trying to resolve billing questions or faults. Walmeric's scoring and qualification identify these calls and automatically route them to customer service channels, protecting the sales team's time so it can focus exclusively on acquiring new customers.

When a user checks electricity tariffs, the system analyses their geographic location and type of home. If they fit the profile for solar solutions or maintenance services, the Sales Assistant shows the agent the recommendation in real time so they can make a cross-sell offer during the same call.

W Core unifies the digital request data with the phone call and transfers it to the retailer's CRM under a single Lead ID, automating the sending of contract documentation and reducing the processing time for switching supply.

It enables direct CPA reductions by focusing ad spend only on the keywords and comparison sites that generate effective sign-ups, and by raising the Contact Center's close rate through real-time lead qualification.

The education sector experiences intense peaks during enrolment periods and troughs the rest of the year. Walmeric makes it possible to scale service flexibly with AI virtual agents during admission peaks and apply automated Lead Nurturing strategies during quieter months to keep future students' interest warm.

By linking the initial visit to the master's or degree landing page with the academic advisor's interview process and the final enrolment payment recorded in the institution's management system. This way, the institution knows precisely which channels generate enrolled students.

Through Chat and Voice Virtual Agents, which can answer enquiries in multiple languages 24 hours a day (covering different time zones) and qualify the candidate's academic profile and interest before booking a call with the admissions team.

All of the candidate's browsing (programmes viewed, brochures downloaded) is shown on the academic advisor's screen when the call takes place. In addition, WhatsApp follow-up sequences send specific content about the exact qualification they are interested in.

By integrating web forms with immediate automated callbacks or WhatsApp scheduling assistants, educational institutions manage to contact future students at the exact moment they are looking for information, significantly increasing the number of interviews booked.

Walmeric integrates real-time pre-assessment rules. When a user applies online for a loan, card or investment product, the system analyses their initial data before routing the call to the sales team, ensuring agents spend their time on applications that match the institution's credit risk profile.

W Core can geographically route leads generated on the website or mobile app directly to the bank branch closest to the customer's home, or to their assigned personal manager, ensuring local service with full tracking.

Walmeric's solutions apply strict information security standards. During call recording and transcription, the systems can automatically mute or redact sensitive banking data (such as credit card numbers), ensuring compliance with PCI DSS and GDPR.

During the call with the customer, the Sales Assistant analyses the user's wealth profile or stated intent and suggests on screen to the financial advisor complementary offers approved by the institution (such as linked insurance or pension plans).

Because the mortgage application process can take weeks, W Core keeps the lead's history unified under its unique identifier throughout the process, making it possible to attribute the margin of the final transaction to the digital campaign that captured the first enquiry.

Walmeric receives test drive or quote requests from websites, social networks or car brand campaigns and distributes them in real time to the corresponding official dealership, qualifying the model of interest and the customer's purchase intent.

Through W Connect Mobile and real-time notifications, dealership sales advisors receive the lead alert immediately on their smartphone and can call or send a WhatsApp message while the user is still interested in the vehicle.

By unifying under a single Lead ID the initial web browsing, the interaction with the brand's Contact Center and the final purchase recorded in the dealership's sales system. This way, the car manufacturer knows the real return on its media investment.

Voice and chat virtual agents are trained on vehicle spec sheets and catalogues and can instantly answer questions about electric range, charging times, trims and prices, guiding the user to book an in-person appointment at the showroom.

Walmeric acts as the centralised bridge platform that captures traffic from national corporate campaigns and transparently distributes qualified contacts across the network of independent dealerships, while the brand keeps control of its KPIs.

During high-season campaigns or early-booking promotions, Walmeric's technology combines automated service from virtual agents (for frequent questions about dates and services) with intelligent routing of high-value calls to the bookings sales team.

By giving the booking agent the exact information about the searches the user made previously on the website (dates, destination, number of travellers, budget). This personalisation at the moment of the call drastically raises the close rate.

WhatsApp becomes a direct channel for sending personalised quotes, itineraries, secure payment links and images of the destination. The Chat Virtual Agent handles immediate questions and hands control to the sales agent to finalise the booking.

Through dynamic tracking numbers placed on the web booking engine. When a traveller prefers to call to complete their booking, the call is linked to their digital session and to the keyword or ad they used.

Through automated Lead Nurturing strategies that send reminders by WhatsApp or SMS with the details of the saved search and offer the option of speaking to an agent to resolve questions or complete the booking.

Walmeric captures online leads interested in high-value products or assisted in-store purchases (home décor, technology, specialist fashion), books in-person appointments with sales advisors at the nearest store and measures the final conversion.

Through the cloud-based W Connect CTI or its mobile version, store staff or a centralised Contact Center can answer prospects' calls with immediate context about the product viewed online, offering phone reservations or assisted sales.

The chat virtual agent integrates with the e-commerce or store catalogue and inventory, instantly answering questions about product availability, store locations and shipping conditions, freeing up the customer service team.

By detecting abandonment intent on the website and offering the user the option of receiving an immediate call (callback) or starting a chat with an expert who helps them complete the purchase.

By unifying in the W BI platform information on online sales, assisted phone conversions and physical store visits resulting from digital campaigns, giving retail directors complete omnichannel attribution.

Because large companies operate with a diverse technology ecosystem (CRM, advertising platforms, PBXs, ERP). An L2RM solution must integrate seamlessly to centralise data without duplicating tasks or creating isolated information silos.

Walmeric offers an open architecture with RESTful APIs, preconfigured native connectors and real-time webhooks. This makes secure two-way information exchange easy with any off-the-shelf software or custom development.

Minimal. Thanks to the library of ready-to-use connectors and the support of Walmeric's specialised integration team, most connections are configured through cloud settings without the client needing complex code development.

Yes. All integrations on the Walmeric platform work through real-time events. When a lead is generated or a call is completed, the data is synchronised instantly with the CRM and analytics tools.

Through bank-grade standard encryption protocols (HTTPS, TLS 1.3), authentication with OAuth 2.0 tokens or dedicated API keys, in compliance with corporate security audits and GDPR.

The library covers four main categories: Media and Advertising Platforms (Google Ads, Meta, TikTok), Customer Relationship Managers / CRM (Salesforce, HubSpot, Microsoft Dynamics), PBXs and CTI Systems (Genesys, Avaya, Altitude, GoContact) and Marketing Automation and BI Platforms (Adobe Campaign, Power BI, Google Analytics 4).

Walmeric provides complete API documentation and flexible SDKs that allow the client's development teams or Walmeric's engineering team to connect any proprietary system or custom database in a short time.

Yes. Triggers and webhooks can be configured so that, when specific events occur (e.g. "Qualified lead with Scoring > 80" or "Sale made by phone"), a formatted conversion notification is sent to the chosen destination tool.

Walmeric's integration infrastructure has fault-tolerance mechanisms and automatic retry queues. If the destination system does not respond, the data is stored securely and resent as soon as the connection is restored.

The up-to-date list of native integrations and technical specifications is publicly available on Walmeric's corporate website (/solutions/integrations/integration-library).

It is an advanced connection with Google Ads, Google Analytics 4 (GA4) and Search Ads 360. It measures the impact of advertising campaigns on generating calls and offline sales, and feeds Google's bidding algorithms with real conversion data.

It guarantees that Walmeric's technology is internationally approved by Google for the Google Ads Call Details Forwarding programme. This ensures maximum technical accuracy in attributing calls from call extension ads and a seamless integration with no risk of penalties.

By sending Google Ads not just the fact that a call was received, but the real economic value of the sale or the call's qualification level (Smart Lead Scoring), automated bidding strategies (such as Target ROAS or Target CPA) optimise investment towards the keywords that generate real revenue.

Calls are recorded as custom conversion events in GA4, including attributes such as call duration, source channel, advertising campaign and sales outcome, so they can be analysed alongside web conversions in standard reports.

Yes. Walmeric's integration natively respects Google Consent Mode v2 settings, running tracking and attribution tags only when the user has given explicit consent for analytics or advertising on the website.

It automatically connects Facebook and Instagram advertising campaigns and Lead Ads forms, as well as conversations started through Click-to-WhatsApp ads, receiving contacts in real time on the Walmeric platform for immediate sales follow-up.

Due to tracking restrictions in browsers and mobile operating systems, browser pixels lose data. Walmeric's integration with the Meta Conversions API (CAPI) sends sales and lead qualification conversions directly server-to-server, ensuring accurate, uninterrupted measurement.

When a user fills in a Lead Ads form within Facebook or Instagram, Walmeric's integration captures the information in milliseconds and triggers an automated callback or routing to the sales agent, eliminating the delay of manual file downloads.

Walmeric synchronises with Meta the list of customers who have actually bought by phone or chat. Meta uses this real conversion data to create Lookalike Audiences made up of users with a high likelihood of buying, improving the performance of future campaigns.

When a prospect completes a purchase through the Contact Center or a virtual agent, Walmeric sends the conversion to Meta immediately. The system automatically excludes that user from active acquisition campaigns, avoiding wasting ad budget on showing ads to someone who is already a customer.

It is a real-time two-way synchronisation that connects Walmeric's tracking and CTI capabilities with Salesforce Sales Cloud and Service Cloud. It automatically creates or updates lead and contact records, logs calls and synchronises advertising attribution data.

The integration automatically creates a new Lead or Contact object in Salesforce, maps all the source advertising parameters (campaign, UTMs, keyword) captured by W Core and assigns the opportunity to the right owner according to predefined business rules.

If the caller is already a registered contact in the Salesforce database, the system attaches the call activity, audio recording, transcript and coding outcome to the existing customer record's history, avoiding duplicates.

Yes. The W Connect CTI is integrated into the Salesforce workspace (through the Open CTI architecture). Agents can click on any phone number in Salesforce to start an instant outbound call with a single click.

By connecting W Core's initial acquisition data with the purchase and renewal history recorded over the years in Salesforce, companies can determine which advertising channels attract customers with the highest long-term LTV.

It unifies phone and conversational interaction data with Adobe Campaign's omnichannel marketing automation flows. This provides a complete view of the Customer Journey and makes it possible to trigger personalised actions based on the outcome of Contact Center interactions.

If a customer has a phone call in which they ask for information about a specific product category but do not complete the purchase, that event is synchronised with Adobe Campaign. The tool then automatically sends a personalised email or message with the exact content discussed on the call.

It enriches unified customer profiles in Adobe with qualitative data obtained from the phone conversation (purchase intent, scoring level, product of interest), making it possible to create highly defined segments for multichannel campaigns.

Yes. A workflow designed in Adobe Campaign can send an instruction to W Core to schedule a sales call or send an interactive WhatsApp message when a user reaches a specific milestone in their web browsing.

By sharing the same real-time database between Adobe Campaign and the W Connect CTI, the sales agent sees on screen the latest emails or messages the user has received and can continue the campaign's sales message exactly.