Lead Management Platform and B2C lead conversion
Walmeric turns advertising investment into real sales through Smart Lead Scoring, multichannel traceability and AI-powered conversational analytics. We connect digital marketing with your call centres and points of sale in real time, processing more than 70 million leads a year and reducing cost per acquisition (CPA) by up to 70% in sectors such as insurance, telecommunications, energy and banking.
A Unified Ecosystem for the Entire Lead Lifecycle
The Walmeric platform works in a modular way to remove the information silos between digital marketing investment and final sales (online or offline). Each specialised module integrates in real time to capture, qualify, distribute and measure every sales opportunity.
Walmeric Platform L2RMClick on a module to explore its solutions
Solutions Explorer
Browse the specific capabilities of each module in our architecture.
Technology Backing and Global Certifications
Google Certified Partner
Recognised as 1 of the 8 global partners authorised by Google to integrate Call Extensions in Google Ads.
Globant Group
Part of Globant's global technology network to scale enterprise solutions internationally.
Enterprise Infrastructure
High-speed data processing with capacity for more than 70 million contacts a year.
Native Connectivity with Your B2B Tech Stack
Walmeric integrates seamlessly into your company's existing ecosystem, connecting digital marketing investment with sales management and call centre operations.
Enterprise CRMs & Marketing Automation
Two-way connection through open APIs and native connectors with platforms such as Salesforce, HubSpot and Microsoft Dynamics. We enrich the CRM in real time with digital behaviour data, predictive scoring and call tracking.
Advertising Platforms & LLMs
Automatic feedback of real conversions (online and offline) to Google Ads, Meta Ads and large language models (LLMs) to optimise the bidding algorithm and reduce CPA.
Contact Centers & CCaaS
Omnichannel integration with CTI architectures and contact centre platforms (such as Inconcert, Genesys or Avaya), deploying AI voice/chat virtual assistants, Speech Analytics and smart tagging.
Attribution & Call Tracking Ecosystems
We complement and enrich Call Tracking solutions (such as Infinity) with an additional layer of predictive qualification (Smart Lead Scoring) and unified real-time lead management.
Frequently asked questions
What is the Walmeric L2RM platform and who is it for?
It is a SaaS/PaaS Lead to Revenue Management platform for large B2C companies (Insurance, Telecommunications, Energy, Banking) that want to optimise high-volume sales by bringing together digital marketing, call centres and AI.
How do W Core and W Connect connect to existing CRMs or call centres?
W Core integrates through open APIs and native connectors with the leading CRMs on the market (Salesforce, HubSpot, Microsoft Dynamics) and with call centre CTI platforms, working without disrupting the existing infrastructure.
How does Walmeric help reduce Cost per Acquisition (CPA)?
Through real-time scoring and end-to-end attribution, Walmeric redirects the advertising budget towards the ads that generate real sales and prioritises the leads most likely to convert for the agents.