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Machine Learning as a lead management tool
74% of users believe that with better investment in machine learning and automation they would more easily achieve their business goals, according to a survey...
Why should you have a lead scoring strategy?
Only 56% of B2B companies check that the leads are valid before referring them to the sales department (Marketing Sherpa), which is a great waste of time and...
Why synchronize your leads with your CRM?
The main objective of sales agents is clear: to sell a product or get a service contracted. However, studies show that agents do not spend even half of their...
How to accompany the user in his customer journey
Millions of people are involved in different purchasing processes throughout their lives. It is the mission of companies to be present in them even before...
TikTok Lead Generation: attraction forms for generation Z
Social networks are a great opportunity for companies to promote themselves and reach their target audience. In the last year, TikTok, the short vertical video platform...
Artificial Intelligence in data processing
With cookies losing ground, companies must learn to take care of and treat their data correctly, to get the most out of it and not have to rely on third-party data.
![[object Object]](/_next/image?url=%2Fexported%2FRources%2F2021%2F09%2FMachine_learning_lead_management.jpg&w=1200&q=75)
Machine Learning as a lead management tool
74% of users believe that with better investment in machine learning and automation they would more easily achieve their business goals, according to a survey...
![[object Object]](/_next/image?url=%2Fexported%2FRources%2F2021%2F09%2F20210901_Lead_Scoring.jpg&w=1200&q=75)
Why should you have a lead scoring strategy?
Only 56% of B2B companies check that the leads are valid before referring them to the sales department (Marketing Sherpa), which is a great waste of time and...
![[object Object]](/_next/image?url=%2Fexported%2FRources%2F2021%2F08%2FPor-que-sincronizar-leads-con-CRM.jpg&w=1200&q=75)
Why synchronize your leads with your CRM?
The main objective of sales agents is clear: to sell a product or get a service contracted. However, studies show that agents do not spend even half of their...
![[object Object]](/_next/image?url=%2Fexported%2FRources%2F2021%2F07%2Facompanar-al-usuario-en-su-customer-journey-1.jpg&w=1200&q=75)
How to accompany the user in his customer journey
Millions of people are involved in different purchasing processes throughout their lives. It is the mission of companies to be present in them even before...
![[object Object]](/_next/image?url=%2Fexported%2FRources%2F2021%2F07%2FPortada-WiseS-en-TikTok.jpg&w=1200&q=75)
TikTok Lead Generation: attraction forms for generation Z
Social networks are a great opportunity for companies to promote themselves and reach their target audience. In the last year, TikTok, the short vertical video platform...
![[object Object]](/_next/image?url=%2Fexported%2FRources%2F2021%2F06%2FInteligencia-Artificial-tratamiento-de-datos-1.jpg&w=1200&q=75)
Artificial Intelligence in data processing
With cookies losing ground, companies must learn to take care of and treat their data correctly, to get the most out of it and not have to rely on third-party data.
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